Merely Emissions

Reduce Your Website’s Carbon Footprint for a Greener Future - Merely Emissions

Measure, reduce, and report your website’s carbon footprint with Merely Emissions, making the digital world more sustainable.

Merely Emissions

At Merely Emissions, we are committed to reducing the environmental impact of the digital world. As a co-founder, I played a key role in developing and launching a platform that empowers businesses to analyze and mitigate their websites' carbon footprints. Our mission was to promote sustainable digital practices through cutting-edge technology and actionable insights.

Key Responsibilities:

• Platform Development: Creating the tools that measure websites' electricity usage and carbon emissions.
• Sustainability Insights: Provided detailed reports and recommendations to enhance website sustainability.
• Business Strategy: Developed and executed strategies to position Merely Emissions as a leader in digital sustainability solutions.
• Marketing Strategy: Designed and implemented marketing campaigns to increase brand awareness and client acquisition.

Technologies and Tools

• Programming Languages: JavaScript, TypeScript, and early versions include Python as well.
• Frameworks: React, Deno and Wrangler
• Data Analysis Tools:
  • Cloudflare Analytics
  • Posthog
• Marketing Tools:
  • Apollo (For outreach emails and phone calls)
  • FeedHive (Social media tool)
• Cloud Services: Cloudflare Pages, Cloudflare Workers, and self-hosted docker containers.
• Sustainability Metrics: Developed proprietary algorithms for accurate measurement of carbon emissions.

Achievements

We received the “Innovation Excellence” award at FutureMakers. The price was given by a committee of representatives from Internetstiftelsen, Malmö City, Malmö University, Minc, and Sparbanken Syd.